Product analytics

Know what your users did, and ask why.

Privacy-friendly analytics for apps and sites: journeys, goals, errors and revenue, with an assistant and a CLI that speak your data.

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The overview for one app: visitors, events, conversion and revenue, people, Google and AI traffic, visitors per day, and what's worth knowing.The overview for one app: visitors, events, conversion and revenue, people, Google and AI traffic, visitors per day, and what's worth knowing.
People

Every visitor, from first source to purchase.

One timeline per person: where they came from, every visit and event, the goals they reached and what they paid. Their devices merge into one person once they sign in.

A customer's page: visits, time on site and revenue, a year of activity, their last visit step by step, and how they found the app.A customer's page: visits, time on site and revenue, a year of activity, their last visit step by step, and how they found the app.
Goals

See the step where people leave.

Build a funnel from pages and events. Each step shows how many made it, who left after it and how long converting took.

A goal's funnel: 272 people entered, 29 reached the download page and 11 downloaded the Mac app.A goal's funnel: 272 people entered, 29 reached the download page and 11 downloaded the Mac app.
Ask

Ask why, and get the fix as a pull request.

Ask reads your numbers and, with GitHub connected, your code. It answers with tables and charts and suggests changes as cards, like a goal to update or a pull request to open. Nothing changes until you press the button.

Ask open beside the overview, showing a pull request it drafted: two files changed in the app's repository.Ask open beside the overview, showing a pull request it drafted: two files changed in the app's repository.
AI search

Find out what AI answers say about you.

Track the questions your buyers ask ChatGPT, Gemini, Google AI, Perplexity and Claude. See where each one names you, who it names instead and which pages it cites.

Tracked questions in AI search: the place each engine names the app, how often it's seen and the brand named most.Tracked questions in AI search: the place each engine names the app, how often it's seen and the brand named most.
SEO

Search Console, keywords and backlinks in one place.

Rankings, search demand and referring domains, next to the visitors and revenue they bring. Worth knowing lists the keywords where a few places would pay off.

SEO keywords: 151 keywords, 33 in the top 10, search demand, positions by band and what's worth acting on.SEO keywords: 151 keywords, 33 in the top 10, search demand, positions by band and what's worth acting on.
Outreach

A weekly list of pages worth being on.

Pages AI answers cite, sites that link to competitors and listings that get you wrong, with a contact when the site has one. Emails go out from your own mailbox with the unsubscribe link and your address in the footer.

This week's Outreach suggestions: listings to fix, link gaps and pages AI engines cite, with how to reach each site.This week's Outreach suggestions: listings to fix, link gaps and pages AI engines cite, with how to reach each site.
Inbox

Your users' emails, next to what they did.

Forward your support address and every thread shows the sender's visits, goals and journey. Ask drafts the reply. You decide what goes out.

Inbox: a thread with a customer, their details and goals beside it, and the reply box.Inbox: a thread with a customer, their details and goals beside it, and the reply box.
Also in every app

And the rest.

Every screen runs on the same commands as the CLI and MCP.

  • Live

    Who's on your site right now, and each event as it lands.

  • Errors

    JavaScript errors grouped by message and line, with the people they hit.

  • Performance

    Web vitals from real visits, per page and device, and what to fix first.

  • Revenue

    Orders and buyers, credited to the source that brought them.

  • Bots on their own screen

    Humans stay clean. See which AI crawlers read your site, and what they read.

  • Routines

    Put a question to Ask on a schedule and get the answer by email, like a summary every Monday.

CLI and MCP

Your agents get what you get.

Sign in once with npx userpath login and read any report from your terminal. MCP clients get one tool per command.

$ npx userpath login
$ userpath stats overview --period 30d
visitors   4,812   ▲ 18%
revenue    $1,204  ▲ 9%
live now   7

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Continue with Google

It's a waitlist for now: we keep your Google name and email to tell you when it opens. By continuing you agree to the Terms and Privacy Policy.